The Colors of Health debuts at FNCE 2013
The Food and Wellness Group team is previewing its Colors of Health initiative at the 2013 Food and Nutrition Conference and Expo (FNCE) in Houston, October 19 – 22. The Colors of Health is a...
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Bringing The Colors of Health To America’s Dietitians:
In late October, 2013, the Food and Wellness Group visited Houston to preview The Colors of Health to those on the ground floor of America’s campaign for better health through improved nutrition. Here...
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Who Says Health Doesn’t Sell?
Why do produce marketers think they need to run away from their most potent and distinctive product benefit? By John Sauve and David Swardlick—Founders of The Colors of Health® (Originally published on...
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The Colors of Health® Takes On the Challenge of Increasing Per-Capita...
Private-sector venture, led by creators of The Color Way,™ introduces new color-guided, goal-oriented, marketing initiative focused on the DGA recommendations. PORTLAND, MAINE—For more than two...
View ArticleThe Packer: Colors of Health Campaign Seeks Retail Impact
The Colors of Health® was the subject of a recent news story in The Packer, one of the produce industry’s leading publications. Food and Wellness Group principals John Sauve and David Swardlick were...
View ArticleWords of Wellness: Servings schmervings. The word has lost all meaning.
“Serving” is the ubiquitous term we use to describe “a quantity of food suitable for, or served to, one person.” It’s also the term used by experts who are advising us on how to eat healthy. The...
View Article5? 7? 10? It’s Still 5. 5 CUPS, That Is.
A clear, meaningful and easy-to-remember goal has new meaning in an effort to increase consumption of fruits and vegetables for better health. By John Sauve and David Swardlick The recent...
View ArticleMove Over Blueberries, Cranberries and Pomegranates, Aronia Is About to Claim...
Artemis International taps agency to excite the market about Aronia berries: a superfruit prized by Europeans that grows virtually unnoticed, right here in America PORTLAND, Maine—Everyone knows that...
View ArticleRefrigerators, Insights, and Fruits & Veggies
I recently listened to a marketing video that talked about the difficulty in discovering insights into things. It discussed how insights are generally hidden somehow and therefore not so easy to spot....
View ArticleNew DGAs, Steve Martin, and Fruits & Veggies
“The new guidelines are here! The new guidelines are here!” Reminds me of the old (1979) Steve Martin movie and the classic “The phonebook’s here! The phonebook’s here!” scene. The main character’s...
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